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TruTag Technologies launches HinaLea Imaging

14 March 2018 | News

TruTag Technologies, who produce product authentication and brand security solutions, has launched its new HinaLea Imaging business unit. HinaLea Imaging develops complete hyperspectral imaging solutions, both directly and on behalf of strategic partners, for applications including medical diagnostics, precision agriculture and the quality assurance of food and consumer goods.

“Over the last several years, we have amassed significant experience coupling state-of-the-art hyperspectral imaging engines with classification and machine learning algorithms to solve problems for our product identity business. It has become apparent that this expertise can be leveraged far beyond its original intended use. With this in mind, we are excited to announce that we are spinning-off HinaLea as a new business unit”, said Michael Bartholomeusz, Chief Executive Officer of TruTag Technologies.

HinaLea has already developed a high-resolution, handheld autonomous hyperspectral camera, the model 4100. They plan to launch the 4300 series later this year, which will add flexibility to expand the range of applications for its technology. The 4300 series will include interchangeable optics and new illumination options.

HinaLea has recently employed three new executives: Alexandre Fong (Director of Hyperspectral Imaging), Janette Wilson (US Sales Director) and Kevin Lynch (European Sales Director).

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